YOU ARE WHAT YOU EAT
However, in business, you are what you repeat. Traditionally, many folk will be reviewing their behaviours. Working on some changes. But let’s not
call it a New Year Resolution. Resolutions are fleeting. Success is determined by our habits. “We are what we repeatedly do” (Not Aristotle).

Put simply, marketing is about the right MPT. The right message, to the right people, at the right time. We can hone our message and identify the people we serve best. But the ‘right time’ can be a bit of a moving target.
So we need to do what we can to stay ’top of mind’.

There’s no silver bullet with marketing. No guarantees. However, one steadfast way to boost performance is repetition. Placing your client’s brand, and its messaging, in places their audience will likely see it. Repeatedly, consistently, tenaciously, over a sustained period of time.

It often takes several connections to win a new customer. A mixture of marketing touchpoints. Luckily, we have everything you need to promote your clients’ businesses. So make ‘winning more business’ a habit of yours, and theirs, this year.